Trust before technology: How retailers should navigate metaverse
By Daniel Shin Apple announced the Vision Pro, a new headset for the metaverse. It may be a game changer in the somewhat stagnant virtual reality (VR) headset market. It is a bold statement. It may redefine the niche category and attract more people to this new world. Some commentators have argued that this expensive ($3,500) device is a mixed-reality headset, meaning that it is supposed to combine elements of both virtual reality and augmented reality. It is interesting to see that Tim Cook, Apple CEO, who delivered this important keynote speech announcing Vision Pro at the Worldwide Developers Conference, made not a single mention of the metaverse during his talk, not even artificial intelligence (AI). Instead, Tim Cook talked about spatial computing as a point of arrival for this new gadget. These sleek but expensive goggles with the Apple logo will be a placeholder for the new era that Apple envisions. There is no metaverse with this thing. Believe it or not, the metaverse is not the mainstream pursuit of Apple in this first iteration, at least. The Vision Pro creates a paradigm
Jun 18, 2023By Daniel Shin