For KOFICE chief, MyK FESTA goes beyond K-pop
For Park Chang-sik, president of the Korea Foundation for International Cultural Exchange (KOFICE), a public institution under the Ministry of Culture, Sports and Tourism tasked with promoting two-way cultural exchange between Korea and the world, the 2026 MyK FESTA is not just a concert. It's an experiment in turning the K-pop fandom into a sustainable, two-way cultural economy. Now in its second year, MyK FESTA is a four-day K-culture festival combining K-pop concerts, business showcases and exhibitions, running from June 25-28 at KINTEX and SONO Calm GOYANG in Goyang, Gyeonggi Province. Organized by KOFICE and hosted by the culture ministry, the event brings together top K-pop acts, hundreds of Korean lifestyle and content companies and international buyers under one roof, free of charge. "This is the second year, and the scale has grown considerably compared to last year. The number of buyers, participating artists, B2C (business-to-consumer) and B2B (business-to-business) partners has all expanded significantly," Park said in an interview with The Korea Times at the foundation's he