From swimsuit styling to midday runs, sportswear is reshaping the fashion market in Korea
“Gabriel, Gavin, Julian, Brandon, Jackson, Perry, Nico, Drew …” These are not people’s names, but swimsuit styles. In the world of competitive swimwear dominated by brands like Funkita, Nike and Jolyn, the way the back of a swimsuit is designed can be enough to create a whole new identity. Whether the straps are fixed or tied and how much fabric covers the hips all help determine the style. Swim styling, or “swim coordination,” is now a trend that involves matching swimsuits with swim caps and goggles for both color and pattern harmony. Namgoong Bo-young, 37, who began swimming as a hobby three years ago, owns more than 60 swimsuits and has worn around 200 in total. Her collection also includes 30 swim caps and 10 pairs of goggles. “I started with just one set, but after seeing so many beautiful designs online, I got hooked,” she said. “I match swimsuits, caps and goggles for a coordinated look, and in December I wear red, green and sparkly sets for Christmas. Dressing up for the pool made swimming more fun, and I started going every day instead of twice a week.” He
Aug 16, 2025By Hankookilbo