InterviewLooking outward: How APEC opened new window for Korea's creative industry
Whenever large-scale international events such as the Olympics or the World Cup are held, the world’s attention naturally turns to the host nation. Extensive media coverage often sheds light on the people, culture and lifestyle of that country. The same was true this time. Last week, the southeastern city of Gyeongju successfully hosted the 2025 Asia-Pacific Economic Cooperation (APEC) summit, drawing global attention. Located in North Gyeongsang Province, Gyeongju was once the capital of the ancient Silla Dynasty. The city, known for its well-preserved relics, artwork and numerous historic sites, exudes a quiet dignity and is often called a “living museum,” as it holds the splendor of Korea’s past. During the APEC events, Gyeongju’s rich and diverse cultural heritage captivated investors and dignitaries from around the world. This was clear evidence that the popularity of Korean culture did not happen overnight. Some visitors, perhaps unknowingly, became ambassadors of Korean culture themselves. White House Press Secretary Karoline Leavitt, for example, posted on Instagram ab
Nov 7, 2025By Kang Hyun-kyung