'KPop Demon Hunters' comes to Seoul with December pop-up

The official posters for the "KPop Demon Hunters Official POP-UP – SEOUL," set for Dec. 4 to 28 in Seoul's trendy Seongsu-dong neighborhood / Courtesy of B.stage

A pop-up store for Netflix's smash hit animated film "KPop Demon Hunters" will open in Seoul next month, extending the movie's momentum offline with a full range of official merchandise and character-themed attractions.

The "KPop Demon Hunters Official POP-UP — SEOUL" will run from Dec. 4 to 28 in the Seongsu-dong area, a major retail hub for pop-up events. The project is a collaboration between Netflix and B.stage, the Korea-based fan-commerce company which produces and globally distributes the film's merchandise.

The pop-up will feature items based on popular characters from the film, including members of the fictional K-pop groups Huntrix and the Saja Boys. The merchandise lineup includes plush dolls, keyrings, apparel, accessories and K-pop-themed collectibles such as photocards and binders designed for photocard collectors.

Several items will be sold exclusively at the Seoul event.

The official posters for the "KPop Demon Hunters Official POP-UP – SEOUL," set for Dec. 4 to 28 in Seoul's trendy Seongsu-dong neighborhood / Courtesy of B.stage

Fans can get early access through an online pre-order from Nov. 25 at 11 a.m. to Nov. 30 at midnight via the film's official fan community website.

A Netflix spokesperson gave an official statement saying the company launched the pop-up "in response to the film's strong global reception," noting that Seoul will be the first stop in an Asia tour intended to expand fan engagement across the region. Following the Seoul opening, the pop-up will reportedly travel to major Asian cities including Singapore, Bangkok, Tokyo and Taipei.

B.stage said the merchandise was designed to help fans "extend the experience of the film in physical form," citing the company's experience in character branding and pop-up operations for global entertainment IPs.

Reservations for the Seoul pop-up open on Nov. 18 for the official fan community membership holders and on Nov. 20 for the general public. Each booking permits entry for up to two people.