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CEO & Publisher: Oh Young-jinDigital News Email: webmaster@koreatimes.co.krTel: 02-724-2114Online newspaper registration No: 서울,아52844Date of registration: 2020.02.05Masthead: The Korea TimesCopyright © koreatimes.co.kr. All rights reserved.

Cheers! Autumn beer festivals bubble up in Seoul

As Seoul finally begins to cool off from the summer heat, beer festivals are springing up across the capital, bringing together craft brewers, local flavors and cultural traditions in crowded markets and along scenic riverbanks. On Friday and Saturday, Baeknyeon Market in northeastern Seoul and the picturesque Ui Stream will host the 2025 Gangbuk Baekmaek Festival. Since its debut in 2023, the festival has drawn nearly 58,000 visitors by purportedly offering a hundred kinds of street food alongside beer at 68 stalls, with most items priced below 10,000 won ($7). Beer enthusiasts can sample offerings from 12 breweries from across the country, ranging from familiar lagers to experimental craft flavors that reflect Korea’s evolving beer scene. Evening performances held at the main stage along Ui Stream include well-known acts from ballad to pop, as well as busking. Event zones are planned for family picnics, romantic riverside camping, DJ parties and unique photo areas celebrating the community’s lively spirit. Meanwhile, Seocho District in southern Seoul is hosting evening parties for b

Sep 3, 2025By Lee Hae-rin
Cheers! Autumn beer festivals bubble up in Seoul

Seoul sees record surge in foreign visitors, boosted by popularity of K-culture

Seoul is seeing record numbers of foreign visitors driven especially by the appeal of Korean pop culture, a trend expected to continue as the capital city broadens its international appeal. A record 1.36 million foreign travelers visited Seoul in July, a 23.1 percent year-on-year increase. Chinese tourists accounted for the largest group at 470,000, followed by 240,000 from Japan, 160,000 from Taiwan and 100,000 from the United States. Between January and July this year, 8.28 million foreigners visited the city, a record high and around 5.5 percent above prepandemic levels. Seoul officials attribute this surge to the city’s mix of traditional and modern culture, smart and safe digital-first infrastructure and the popularity of Korea’s cultural content. City officials note that more tourists — especially younger visitors — are flocking to well-known K-drama and movie sites across Seoul. To support them, the government has set up 30 “Seoul Spots,” artificial intelligence-enabled guideboards that offer multilingual audio tours through QR codes. Stops include the Korea Stone Art

Sep 2, 2025By Jung Min-ho
Seoul sees record surge in foreign visitors, boosted by popularity of K-culture

Global popularity of 'KPop Demon Hunters' reshapes Korea's tourism map

Korea’s tourism landscape is undergoing a dramatic shift as the global success of Netflix’s animated film “KPop Demon Hunters” sends fans flocking to the country. The film’s record-breaking success is sparking new interest in destinations and experiences tied to Korea’s pop culture. Local businesses and tourism officials are already feeling the impact. Cafes, music studios and pop-culture-themed attractions report a surge in visitors eager to experience the world brought to life in “KPop Demon Hunters.” Hotels in major cities say bookings have spiked, with fans seeking to immerse themselves in the settings that inspired the film. The movie, directed by Korean Canadian Maggie Kang and released on June 20, has soared in popularity, amassing more than 236 million views and becoming Netflix’s most-watched film to date. One of the clearest signs of the shift can be seen at the National Museum of Korea. According to data released on Aug. 26, cumulative visitors from January through Aug. 25 surpassed 4.18 million, already exceeding the museum’s previous annual attendance re

Aug 31, 2025By Lee Hae-rin
Global popularity of 'KPop Demon Hunters' reshapes Korea's tourism map

Love jjajangmyeon? Don’t forget to pair it with this for better health

Click here for more articles by Kormedi.com. Korean Chinese dishes like jjajangmyeon (noodles in black bean sauce), tangsuyuk (sweet and sour pork) and kkanpunggi (spicy fried chicken) are popular choices for lunch breaks or weekend dining. While tasty, these foods are often greasy and less than ideal for health. If avoiding them isn’t an option, nutrition experts recommend pairing them with raw onions to offset some of the negative effects. Onions are made up of about 90 percent water, but they are rich in compounds beneficial to health. According to the Rural Development Administration, onions contain quercetin, chromium, allicin and glutathione. Quercetin, a type of polyphenol with antioxidant properties, helps prevent cholesterol from accumulating in blood vessels and inhibits the oxidation of cholesterol in the bloodstream. This is why eating onions can reduce the risk of arteriosclerosis and support cardiovascular health. Allicin in onions promotes the release of nitric oxide, which relaxes blood vessels and lowers blood pressure. It also helps dissolve fibrin inside blood vessel

Aug 30, 2025By Kormedi.com
Love jjajangmyeon? Don’t forget to pair it with this for better health

What to do at Spa Land in Busan, from body scrubs to plunge pools

Shinsegae Centum City in the South Korean city of Busan is the world's largest department store, with nearly 700 shops across 16 floors. But I'm not here for retail therapy. I'm here for Spa Land. From just 17,000 won ($12), visitors to the high-end jjimjilbang - traditional South Korean bathhouse - can enjoy saunas, steam rooms, a salt room, plunge pools, baths, a restaurant and more. But what every hardcore spa-goer comes here for, are the ajummas' body scrubs, for which a South Korean auntie loofahs every single inch of a person's body with a precision equally feared and beloved. More on that later. South Korea's natural hot-spring-fuelled jjimjilbangs have a long history. For more than a millennium, for example, the waters in Daejeon city's Yuseong district have been celebrated for their healing properties and are purported to ease muscular pain and skin ailments. Jjimjilbangs are an intrinsic part of Korean culture, with Spa Land exemplary of the inclusively welcoming attitude that modern Busan wishes to convey. Its contemporary architecture and double-height central atrium anchor th

Aug 27, 2025By SCMP
What to do at Spa Land in Busan, from body scrubs to plunge pools

Viral ‘Aurora Cave’ photo draws 70,000 visitors to Okcheon forest cave

As Korea battles heat waves and heavy rains this summer, travel has become tricky for many. However, Okcheon County in North Chungcheong Province is drawing visitors with destinations that can be enjoyed rain or shine, from a forest cave that stays cool year-round to a hillside garden where hydrangeas bloom in full splendor. At the foot of Mount Jangryeong, Jangryeongsan Nature Recreation Forest has long been a popular retreat for local residents, offering campsites, lodges and hiking trails. In April, it gained a new attraction: a “forest cave” created from a disused iron mine. The Dongguk Mine supplied iron ore nationwide until the late 1960s. After operations ended, the tunnels were abandoned for over 50 years until Okcheon County redeveloped the site under a government program. The converted cave stretches about 100 meters, a walk that takes no more than 10 minutes. Despite its short length, the tunnel features displays recreating miners and their work, weaving the history of the mine into the site. Colorful lighting enhances the mysterious atmosphere, making the cave a popular a

Aug 27, 2025By Hankookilbo
Viral ‘Aurora Cave’ photo draws 70,000 visitors to Okcheon forest cave

‘KPop Demon Hunters’ craze drives surge in foreign tourists making 'norigae'

The popularity of Netflix’s animated film “KPop Demon Hunters” has sparked a surge in demand for cultural and historical tourism experiences among foreign visitors to Korea. According to data released on Tuesday by tourism platform Creatrip, bookings for cultural and historical experience programs by foreign tourists between June 1 and Aug. 17 rose sharply compared to the same period last year. Reservations for traditional craft classes such as "norigae" (traditional Korean ornamental pendants) making skyrocketed by 2,133 percent year-on-year. The trend was attributed to scenes in “KPop Demon Hunters” where members of the fictional girl group Huntrix are shown wearing norigae, which quickly gained popularity among overseas fans. Bookings for kimchi-making programs at Seoul’s Kimchi Culture Center also rose 45 percent, reflecting growing interest in culinary experiences. The demand extended beyond the capital as well. Reservations for tours to the Demilitarized Zone (DMZ) increased by 55 percent year-on-year, with Paju’s Imjingak, the Third Tunnel and Dora Observatory ranking

Aug 27, 2025By Hankookilbo
‘KPop Demon Hunters’ craze drives surge in foreign tourists making 'norigae'

Korea Tourism Organization joins hands with fashion, beauty, appliance brands

The Korea Tourism Organization (KTO) has partnered with fashion, beauty and appliance brands to attract more international visitors as part of its tourism campaign, “Never Ending Korea.” The agency under the Ministry of Culture, Sports and Tourism announced that it started promoting Korea’s popular tourist destinations jointly with Musinsa for two weeks beginning Monday. For the campaign, Korea’s largest fashion commerce platform is recommending not only travel destinations but also ideal fashion styles for each at its online stores in 13 countries, including the U.S., Canada, Japan and Indonesia. For instance, the company is recommending a series of swimming trunks for potential visitors to Unyeo Beach in Taean, South Chungcheong Province, while displaying windbreakers to those who view information on Mount Gonnyun in Pohang, North Gyeongsang Province. They are also drawing winners for round-trip flight tickets to Korea from purchasers of event goods on their website. Musinsa said it will open a pop-up store in Tokyo in October to jointly promote Korea’s tourist destinations. I

Aug 25, 2025By Jhoo Dong-chan
Korea Tourism Organization  joins hands with fashion, beauty, appliance brands

Busan’s hidden gem: A 50-year-old haenyeo village serving the ocean’s bounty

On Busan’s eastern shoreline, past the neon lights of Haeundae Beach and the towers of Songjeong Beach, the coast narrows into quiet fishing villages. Here in Daebyeon-ri, Gijang County, stands a haenyeo village that has carried its traditions on for half a century, where the ocean’s catch and the divers who harvest it remain at the center of community life. The village began with nothing more than red plastic basins. Decades ago, haenyeo (female divers who harvest seafood by hand) returning from the sea would place freshly caught abalone, sea cucumbers and sea squirts into tubs while rinsing off by the pier. Passersby asked to buy the seafood on the spot, and word soon spread. Over time, the basins became makeshift stalls, and the stalls grew into a cluster of seafood restaurants that today line Daebyeon Port. “Back then, people would say, ‘Give me some of that,’ when they saw us wash up with our catch,” recalled veteran haenyeo Im Mal-sook, 78. “If they asked us to slice it, we did. That’s how it all started here.” Now, dozens of shops serve seafood pulled directly fr

Aug 20, 2025By Hankookilbo
Busan’s hidden gem: A 50-year-old haenyeo village serving the ocean’s bounty

K-culture's popularity boosts foreign tourist spending in wider sectors, regions

For Emma, a 22-year-old university student from Indonesia, visiting Korea had been on her bucket list ever since she watched the drama "Guardian: The Lonely and Great God." This year, that dream finally came true. She arrived in Korea on Sunday. Her parents, who were traveling with her, said they hoped to visit scenic photo spots such as Gyeongbok Palace and the Starfield Library at Coex. However, Emma had very different wishes. She not only wants to fill her bags with beauty products from Korean cosmetic shops, but also hopes to take a photo with her photocard of Jinu, the male lead of the Netflix animated movie "KPop Demon Hunters," at Mount Nam, a backdrop featured in the hit film. And finally, she wants to enjoy instant noodles by the Han River. "I saw characters doing that in Korean dramas, so I wanted to experience it myself," Emma told The Korea Times near a train station in downtown Seoul Tuesday. Driven by the global popularity of K-pop and K-dramas, many foreign tourists are shifting their spending beyond traditional sightseeing. They actively seek out uniquely Korean lifestyle

Aug 19, 2025By Lee Yeon-woo
K-culture's popularity boosts foreign tourist spending in wider sectors, regions
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