Fast Fashion vs Dongdaemun
By Cathy Rose A. Garcia
Staff Reporter
Forget about designer and luxury brands. For savvy shoppers, ``cheap and chic'' is the name of the fashion game.
Dongdaemun Market has traditionally been the fashion mecca in Seoul.
With its 27 shopping malls and 30,000 stalls offering a wide assortment of clothing, shoes and accessories from Korean manufacturers, it's one place where there is something for everyone.
In recent years, there has been an influx of international ``fast fashion'' brands, challenging local manufacturers and retailers. In Myeongdong, global retail chains Zara, Mango, Hennes & Mauritz (H&M), Uniqlo and Forever 21 have opened shops.
Since both Dongdaemun and fast fashion brands boast of providing fashionable clothing and accessories at inexpensive prices, The Korea Times hit the fast fashion shops in Myeongdong and the stalls in Dongdaemun to find out if it's true.
Global Fast Fashion in Myeongdong
The streets of popular shopping district Myeongdong are now dominated by international fast fashion retailers like Zara, Uniqlo, Forever 21, M
Mar 4, 2010