Teddy Bear CEO Strives to End Tuition Problems
Kim Jung-soo, who runs a company making teddy bears, aims to provide full scholarships to as many students as possible.
Kim, CEO of JS&F, which operates a teddy bear museum on Jeju Island, has led a campaign calling for alumni of Yonsei University Business School to donate 1,000 won daily.
More than 1,930 graduates have joined the program by opening accounts for the daily donation, with 60 students benefitting from the scholarships created.
``If a graduate donates 1,000 won a day, it will make 30,000 won a month. And if there are 30 such graduates, they will help a student attend the school without having to worry about tuition,’’ Kim said on the Web site for the campaign.
Kim, also the chairman of the alumni association of the business school, has recently expanded the scope of the ``micro scholarship campaign,’’ using a limited edition of 2,000 teddy bears bearing ``blue butterfly’’ logos.
The logo reflects Kim’s hopes that the ``1,000-won donation’’ campaign he started three years ago will spread to a great number of graduates in a ``butterfly effect.’’
``We hav
Jan 20, 2010