How a small Seoul hat maker crafted 'MASGA' hat that helped unlock tariff talks
A red baseball cap embroidered with the slogan “Make America Shipbuilding Great Again (MASGA)” has emerged as an unlikely symbol of progress in recent U.S.-Korea tariff negotiations. Behind the scenes, a small Seoul-based manufacturer's urgent production of these hats shows how symbolism and speed can converge in diplomacy. The order came suddenly. “The U.S. and Korean flags must be stitched side by side above the MASGA slogan on the front of the cap,” a Ministry of Trade, Industry and Energy (MOTIE) official told the Seoul-based hat maker, Moja Factory, located in Dongdaemun District. The design was intended not just as merchandise, but as a key visual aid in high-level talks. The MASGA slogan, created by MOTIE staff as part of a strategic policy proposal for bilateral shipbuilding cooperation, had helped break a stalemate in tariff talks. To make it stick, Korean negotiators needed a bold, tangible object, a hat echoing U.S. President Donald Trump’s iconic red MAGA cap, tailored to American tastes but delivering a Korean message. In an interview with Hankook Ilbo on Wednesday
Aug 7, 2025By Hankookilbo