Jecheon to host medicine, natural products industry expo next month

The 2025 Jecheon Korean Medicine and Natural Product Industry Expo will be held from Sept. 20 to Oct. 19 in Jecheon, North Chuncheong Province. The event will take place at the Jecheon Hanbang Expo Park.

This marks the third international event of its kind hosted by Jecheon, following expos in 2010 and 2017. Unlike previous editions, this year’s expo expands its focus from traditional Korean medicine to the broader natural products industry, under the theme of “A Better Future with Natural Products.”

Jecheon is a major production and distribution center for medicinal herbs like astragalus and angelica. The city has established itself as a hub for natural materials and was selected in 2023 as a national standardization center for the full cycle of natural product development.

The expo will feature themed exhibition halls on herbal medicine, natural product industries, international cooperation and more. Cultural performances, hands-on programs and immersive media content will also be offered, including virtual reality experiences and traditional craft workshops.

Visitors can receive discounts at local attractions such as the Cheongpung Lake Cable Car and Jecheon Korean Medicine Natural Healing Center. The event aims to promote local industry and global cooperation, with business matchmaking events, academic forums and participation from overseas buyers and institutions.