Bentley designer stress global tastes
Lee Sang-yup, Bentley Motors’ head of exterior and advanced designBy Park Jin-haiLee Sang-yup, Bentley Motors’ head of exterior and advanced design, says a designer is like a good chef.“A great chef, before he cooks, figures out all the ingredients and their characteristics as well as the tastes of the diners,” he said during an interview held Thursday on the sidelines of the British luxury brand’s launch event for the Flying Spur V8 at the Banyan Tree Club and Spa in central Seoul. “A good designer, too, should study the market for every kind of car that he is designing.”For instance, the Continental GT’s sales are strong across the globe, he says. This means it is necessary to reflect global tastes as well as tradition.“So its body is lower and wider than a conventional Bentley’s,” he explains. “Bentley’s flagship sedan Mulsanne, however, is stricter on British style.” Lee, better known as the man who designed the yellow Autobot Bumblebee ― a Chevrolet C
Sep 22, 2014By Park Jin-hai