'Beauty entertainer' leads new trend
Park Su-hyeBy Bahk Eun-jiPark Su-hye, 24, describes herself as a “beauty entertainer,” who uploads cosmetic and make-up tutorials on YouTube. She started uploading videos on the website four years ago.“At that time, I ran a blog usually about costume-play makeup as a hobby. But I was interested in media content because I studied visual design in college,” she said.Park, now better known as “Ssin,” is one of the first generation of YouTube stars in Korea. Her page has more than 460,000 subscribers and has had around 56 million views.Unlike other beauty gurus, beauty and lifestyle vloggers make up some of the highest view counts on YouTube. Park’s style is wild. She doesn’t make an extra effort to be pretty, but tries to be honest even when she introduces products that have sponsored her.“In the beauty industry, people, I mean mostly my viewers in this case, are very sensitive if the product review is sponsored or not, as they are already accustomed to commercial content,” Park said.“I’m not saying I don&rsqu
Jun 22, 2015By Bahk Eun-ji