Teen leads K-beauty in China
Beauty creator “Daddoa,” Lee Da-sol, has nearly 700,000 regular subscribers on YouTube and Chinesevideo-sharing websites. / Courtesy of DaddoaBy Jhoo Dong-chanLee Da-sol, 19, may be considered too reckless by conservative Korean society for dropping out of high school in her first year in a bid to chase her dream of becoming a beauty expert.However, she has now become a YouTube sensation with more than 500,000 regular subscribers, introducing cosmetic products and related makeup skills via her private channel, Daddoa TV (youtube.com/user/daddoatv).Lee has also launched her beauty channel on Chinese video-sharing social networking websites Weibo and Youku where she has 120,000 and 30,000 subscribers, respectively. Dubbed “Daddoa,” Lee has introduced and offered reviews of a number of top-tier cosmetic products from companies including AmorePacific, MAC and L’Oreal, via her channels in Korea and China with English and Chinese subtitles in her video clips. Her audience is mostly teenagers and women in their 20s. “Teenage girls’ i
Mar 31, 2016