Making Ultra Korea into exciting EDM fest
Richard JungBy Park Jin-haiRichard Jung said when he first witnessed an electronic dance music (EDM) festival, he experienced culture shock.“When I first saw the edited video clip of Tiesto and Diplo performing the same song C’Mon in day time and night during the 2010 Ultras Music Festival (UMF), my adrenaline pumped wildly,” said Jung, who is now CEO of UC Korea which organizes the Ultra Korea festival in Seoul.Started in 1999, the UMF brings the greatest EDM artists to the city of Miami, Florida, every March. Armed with cutting-edge productions and the hottest EDM lineups, it is currently held in 19 cities, including Ibiza, Spain, Rio de Janeiro, Brazil and Buenos Aires, Argentina.“The DJ was at the center of a spectacular stage, lighting and excited crowds of people. It came as a fresh culture shock to me,” he said. “I made up my mind to bring the world’s largest EDM festival to Korea.”His wish came to fruition in 2012, when his company brought the UMF to Korea, its first Asian destination.But the process was not easy at all, h
May 10, 2016