PyeongChang committee won IOC vote with 'New Horizons'
Theresa Rah, co-CEO of the presentation consulting firm Oratio, speaks during a lecture at the KoreaCulture Quotient (CQ) event hosted by the Corea Image Communication Institute (CICI), at the TurkishAmbassador’s residence in Seongbuk-dong, Seoul, Sept. 27. / Courtesy of CICIBy Park Jae-hyukTheresa Rah, co-CEO of the presentation consulting firm Oratio, said changing the perceptions of International Olympic Committee (IOC) members on Korea was the key to PyeongChang’s successful Olympics hosting bid, during a lecture at the Korea Culture Quotient (CQ) event hosted by the Corea Image Communication Institute (CICI), at the Turkish Ambassador’s residence in Seongbuk, northeastern Seoul, Sept. 27. “They thought we are very insular, or shy, introverted. So, hard to communicate,” Rah said. “What they see on the news is what they think of Korea, representing which is usually corporate Korea or political Korea, not always in the best news. And of course, North Korea features so prominently. This was not the image that we wanted to present as a c
Oct 4, 2016By Park Jae-hyuk