Lee Jong-ki dreams of making world-class product
Master blender Lee Jong-kiBy Kim Ji-sooOmija ― the berry’s unusual name, vivid blood-red color and nutritional benefits conjures positive images of health and well-being. Also known by its scientific names maximowiczia typica and schisandra chinensis, it is widely used in summer drinks, tea and Oriental medicine.But not many thought it could be made into wine or liquor, except for Lee Jong-ki.Last week, master blender Lee introduced Gowoon Dar, a 52-percent-alcohol distilled liqueur made from omija.“I feel confident about this product,” said Lee, 60, in an interview with The Korea Times, flashing his signature smile and the curiosity in his eyes that has got him so far in the local industry. “I used traditional Korean ingredients and world-class methods for fermenting, distilling, maturing and blending,” he said.Among these steps, blending is the most crucial part.“Blending is an art rather than a science,” said Lee, head of JL Co., consultant and professor. He is also known as Johnnie Lee. He said he draws from his five senses and more than
Jun 20, 2016By Kim Ji-soo