Reinventing Korea's traditional liquor, food
Chairman Cho Tae-kwon of Kwangjuyo Group / Korea Times photo by Choi Won-sukBy Kim Ji-sooKwangjuyo’s products — its fine ceramics, delicious Korean cuisine and premium Hwayo soju — are often cited for their quality. But things took a more positive turn recently. For instance, Hwayo sales have surged for the first time in years.“I would say that it is a revitalization of the food culture itself, not only of Hwayo,” said Cho Tae-kwon, 68, chairman of the Kwangjuyo Group, in an interview with The Korea Times. Since it was launched in 2005, Hwayo sales increased slowly but steadily. The brand experienced a breakthrough last year, however, when its sales reached 10.9 billion won, a 32 percent increase over the previous year, according to the company.The chairman said he believes his pursuit of creating a total value has helped the company succeed. By “total value,” he refers to his work of introducing Korean ceramics, food (hansik) and alcoholic beverages, as well as restaurants in a value-added way. Cho said that the fine traditions of Korean cul
Jul 22, 2016