Canadian CEO’s Advice for Korean Firms
By Lee Hyo-won
Staff Reporter
Globalization has become the norm in all spheres of life, from cuisine and entertainment to, of course, business.
Local small- and medium-sized enterprises (SMEs) are branching out overseas, no longer out of choice but out of necessity ― and Simon Bureau, the chief of the Canadian Chamber of Commerce in Korea and CEO of consulting firm Vectis, provides some tips in a book.
Bookshelves overflow with business knowhow guides, but ``Global Business Mind-Set'' (Chungrim: 245 pp., 14,800 won) is the first to be written by a foreign businessman in the Korean language, for a Korean audience.
During his 10 years in the consulting business, Bureau has helped foreign companies tap into the Korean market. The book reflects his passion for facilitating the opposite process, of local businesses going abroad, and more importantly, achieving success.
The French-Canadian aims to help workers revamp their global mindset, and the secrets lie in the hyphenated term MIND-SET: Mobility, Independence, Novel approach, Diversity, Hyphen (looking for values of li
Feb 12, 2010