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Recent books

Korea Brand Power Yoon Jung-in; Maeil Business Newspaper: 396 pp., 15,000 won The Presidential Council on Nation Branding (PCNB) was launched on Jan. 22, 2009 to raise awareness of the nation’s status in the international community through systematic and comprehensive strategies. After Korea successfully hosted the G20 summit in 2010, the nation has actively participated in a wide range of global activities and received much attention from the world. But many people still don’t fully understand the organization’s role and function. This book offers a clear-cut explanation of the visions and strategies of the council. The book tells how the council plays a role to implement the mission to inform the world about Korea and promote its image as a country that contributes to international society, produces world-class products and services, and respects other cultures. Consisting of five chapters, the book delves into the early stages of the foundation and how important the nation’s image is in this era and how the organization creates a brand image for the nation through

Apr 1, 2011

Leaves chants gratitude for life, hope

By Chung Ah-young Sister Lee Hae-in, a Catholic nun and poet, has published a book written during the five years she was fighting cancer, and in the wake of a series of deaths of those who were close to her. But the tragic incidents seem to make her faith and passion for life stronger than ever, as she looks back to the moments of pain, and, moreover, endurance. Her writing in “As If Leaves Are Seen After Flowers Fall” (Samtoh: 288 pp., 12,800 won) shows the process of overcoming obstacles in a sophisticated way and sometimes so calmly that it’s touching. Lee has provided words of life, love and hope to readers through her poetic language, and emphasizes the importance of hope this time again to anyone, anywhere. Her language is intensified with illustrations by Hwang Gyu-baek who portrays stone walls and a small bird we could pass by without noticing their existences. Above all, her writings include her heartfelt messages full of yearnings and traces of the late figures such as Stephen Cardinal Kim Sou-whan, Ven. Beopjeong, Father John Lee Tae-suk, writer Jang Young

Apr 1, 2011

Recent Books

Music Education for Children Oh Jeong-sook; Changjisa: 416 pp., 20,000 won This book offers a new paradigm for music education by giving advanced, interactive teaching material to both children and teachers allowing them to create music together instead of the one-way education from teachers to children. The music activities introduced in this book encourage children to develop creative expressions while listening to music. The teaching method actively engages learners and teachers, and at the same time strengthens the bond between the two. The book provides an emotionally stable environment for teachers with rich musical experience and more interaction with students. It consists of diverse musical activities connected with one big theme and deals with various content such as nature and the universe. The author carefully selected not only her own songs but also other classic music that can provoke the emotion and imagination for children. The book is the outcome of the author’s multi-year efforts as a teacher with accumulated know-how based on musical and physical th

Mar 25, 2011

Tiger Mother tells inspiring tale of parenting

By Chung Ah-young One of the hottest books, which triggered a debate about parenting around the world, “Battle Hymn of the Tiger Mother” written by Amy Chua, a professor at Yale Law School, has finally reached Korean shores. The book translated into Korean is coming into the spotlight in a nation strict on childrearing. The author reveals the secrets of how Chinese parents raise children successfully in American society. To become “Chinese mothers,” she suggests a not-to-do list for children: attend a sleepover; have a play date; be in a school play; complain about not being in a school play; watch TV or play computer games; choose their own extracurricular activities; get any grade less than an A; not be the No. 1 student in every subject except gym and drama; play any instrument other than the piano or violin; not play the piano or violin. Chua writes that parents should actively engage in children’s careers, guide them to find their way and strictly control them as they don’t do things that are good for them. Her accounts seem familiar and similar to Korean parentin

Mar 25, 2011

Recent books

Creative Genius Peter Fisk; John Wiley & Sons; 306 pp., $24.95 Progress in human history is made through creative ideas. This bookis intended to boost creativity, design and innovation in more radical and powerful ways to live up to the imagination and perspective of Leonardo da Vinci. The book includes practical tools ranging from initial stages such as planning and framing to developing ideas into innovation and making it possible for market entry through various inspiring case studies. Taking examples from Apple to Blackberry, GE to Google and 3M to Zara, the author examines how to break conventional market rules, create exceptional products and services, change perceptions, beat competitors and finally appeal to customers. The book covers connecting the future with the present to suggest new directions; combining market disruption with creative imagination; changing the starting point from which you think; going beyond brainstorms to more radical techniques and sources of disruption; shaping ideas into scenarios for the future; knowing when to start and give up; a

Mar 18, 2011

Reverend Lees challenges inspire faith in readers

By Rev. Soundar Rajan Edward As its title suggests, “My Life, My Faith” by Rev. Jaerok Lee (The Christian Press), evokes the faith of readers. The life of Lee, a pastor at Manmin Central Church in Seoul, is really a challenge to many who are undergoing trials, tribulations and sickness. This book helps us to lay the foundation of faith in our savior. It teaches us how a true Christian should lead a life, focusing on three vital parts of Christianity — prayer, the word of God and offering. Lee is not only a preacher but also practices what he preaches. His nature is clearly explained in every page. In this book the reader gets a clear idea about God as the Jehovah Rapah (the healer) and Jehovah Jireh (the provider). I strongly believe that his testimony will revive many broken souls. Each and every chapter in the book gives us a clear insight of how God intervenes in a person’s life to give him a blessing. From his sick bed our Lord gave him life to stand for him. When everyone abandoned Lee our sweet Lord embraced him and changed him as a source of blessing to man

Mar 18, 2011

Lasting legacies in short story collection

By Chung Ah-young A short story combines the creative personal expressions, imagination and artistic integrity of its authors into a concise narrative that quickly comes to the point. Short stories by the nation’s top authors, ranging from the late masters to young contemporaries, have been compiled into a single volume titled “A Giraffe’s Whispers in the Deep Night.” The collection consists of 10 shorts stories by 10 authors who were selected by the seasonal magazine Literature of Literature, which has published short stories since it was first founded in 2007, and experts from major bookstores. The stories are a rare composition embodying not only literary aesthetics but also popular factors that appeal to general readers. Among others, “A Long Day in Menopause” by the late author Park Wan-sue, who died on Jan. 22, vividly shines amongst her lasting literary legacy. It is one of Park’s three last works, which reflect on modern-day family values and the materialistic society with highly literary aesthetics. The story realistically portrays an aging woman who strugg

Mar 18, 2011

Recent Books

Modern and Traditional Korean Games and Sports Karl Randall; Hollym: 144 pp., 12,000 won Korean folk games and sports are diverse and well known but they are not actually practiced that often among modern Koreans, except on special festival days. Also, the details of their history and how to perform them are little known in English. The book, written in English, is a useful reference for both Koreans and foreigners who are interested in Korean folk games and sports. Consisting of three parts ― games of old, such as kite-flying and sledding; board and card games, such as Korean chess and go; and martial arts and sports, such as taekwondo, the book offers an introduction to provide a wide overview of the games and sports in each part, along with illustrations. Each includes the historical background and evolution that shows how and why it became unique to Korea or otherwise important to local culture. It includes an explanation of any equipment and instructions on how to play. The book is considered as something that gives important clues for readers to understan

Mar 11, 2011

Korean book industry becoming test market

By Chung Ah-young A new book “Victor, the Fool: Spread Your Wings” written by Joachim de Posada, best known for his bestseller “Don’t Eat the Marshmallow Yet,” was published last week in Korea for the first time in the world, along with an electronic version. The reason why the author chose Korea as the first place to publish his new book is because his previous bestseller “Marshmallow” sold the largest number of copies in Korea — more than three million — since it was first introduced in 2006. His popularity seems to be proven again as his new book both in print and the electronic version is drawing a massive response from Korean readers. Ahead of the launch of the e-book, reservations were sold out earlier than expected in a special event, according to Kyobo Bookstore. “The reservations of the print books before the release were common but the early ‘sold-out’ of the presale reservations of the e-book is very rare,” the bookstore said. After “Marshmallow” sold some three million copies in Korea alone, Hankyung BP, its publisher, asked the author to release

Mar 11, 2011

Recent books

You Will Be Hurt Even by A Flake of Snow Shin Dal-ja; Donghwa Munhak: 204 pp., 12,000 won Poetry may be among the least popular of literary genres for busy modern people. If you don’t have enough time to find the right poems, this collection might be a good option. Celebrated poet and novelist Shin Dal-ja has released a new collection consisting of 76 poems written by renowned Korean poets in easy, simple but beautiful poetic language, along with her comments on the works. The book includes 60 poems which were posted in a serial project for a local newspaper and 16 new works Shin wrote for the publication on themes such as love, family and hope. From veteran and traditional poets such as Park Mok-wol, Seo Jeong-ju and Ko Un to young, rising poets such as Jeong Ho-seung, Kim Kyung-joo and Ahn Do-hyun, it encompasses the wide spectrum of the Korean literary genre. For readers who think poems are difficult to understand, Shin gives easy explanations and poetic insights in her clear-cut language. The book title is a phrase borrowed from Hwang Dong-gyu’s poem “Pencil Drawi

Mar 4, 2011
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