Peter Fisk; John Wiley & Sons; 306 pp., $24.95
Progress in human history is made through creative ideas.
This bookis intended to boost creativity, design and innovation in more radical and powerful ways to live up to the imagination and perspective of Leonardo da Vinci. The book includes practical tools ranging from initial stages such as planning and framing to developing ideas into innovation and making it possible for market entry through various inspiring case studies.
Taking examples from Apple to Blackberry, GE to Google and 3M to Zara, the author examines how to break conventional market rules, create exceptional products and services, change perceptions, beat competitors and finally appeal to customers.
The book covers connecting the future with the present to suggest new directions; combining market disruption with creative imagination; changing the starting point from which you think; going beyond brainstorms to more radical techniques and sources of disruption; shaping ideas into scenarios for the future; knowing when to start and give up; and putting it all together in a practical and commercial way.
— CHUNG AH-YOUNG