KoreaToday SK Energy puts customers first
By Kang Seung-woo
Staff reporter
SK Telecom, the flagship of SK Group and No. 1 wireless mobile carrier, is leading the industry on the strength of its various service offerings.
And SK Energy is taking a similar step or maybe even a bigger one for its customers, as it provides a solid marketing strategy nearly equivalent to that of its sister company.
SK EnClean means "Engine Clean, Environment Clean. Energy Clean is a gasoline brand of SK Energy.
Since its introduction in 1995, EnClean gasoline, with its unique engine-cleaning additive, uses superior-grade products with strict quality controls that surpass legal requirements.
It also introduced a cutting-edge purifier in 2006 to meet consumers' demands for high quality.
In addition, the brand took a leading role in launching a membership system, introducing the EnClean bonus card in 1996.
SK Energy, the nation's No. 1 refiner, upgraded the drivers' desire for premium gasoline, coming up with "Solux," a compound word of solution and luxury.
The premium brand, released in 2005, is an environment-friendly a
Jun 29, 2010By Kang Seung-woo