Build on G20 role to address Korea Discount
By Kim Jae-kyoung
Staff reporter
Since the end of the Korean War in 1953, South Korea has created one of the most impressive stories of rebirth in the world by transforming a war-ravaged agrarian economy into a global manufacturing powerhouse.
Over the past 60 years, Korea has seen its ranking rise sharply in the global economic league table, becoming the 13th largest economy in the world. Korean companies also flourished, with Samsung and POSCO emerging as international leaders in the respective manufacturing industries.
Following the global financial crisis, Korean firms are rising even further by capitalizing on the fall of global corporate heavyweights. However, there is something missing more importantly not improving as equally fast. It is the brand of Korea. Korea's brand is still undervalued compared to its economic size.
Against this backdrop, President Lee Myung-bak and his administration are seeking to use the G20 as an opportunity to strengthen its national brand and turn ‘Korea Discount’ into ‘Korea Premium.’
McKinsey & Company Chairman Dominic Barton be
Aug 12, 2010By Kim Jae-kyoung