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    Hyundai Motor’s Namyang R&D Center drives software-defined vehicle transformation

    HWASEONG, Gyeonggi Province — Inside a dimly lit studio at Hyundai Motor Group’s Namyang R&D Center, a researcher sits in a carbon-fiber cockpit surrounded by a massive 270-degree curved screen. As he hits the accelerator, the simulated road rushes past, and the entire rig tilts and vibrates, mimicking subtle asphalt textures of a real test track. Building countless physical prototypes for every design iteration is no longer viable. Instead, Hyundai Motor relies on a high-performance driving simulator operating on a six-degrees-of-freedom (6DOF) motion system. The simulator translates linear and rotational movements — including roll and pitch — into an ultra-realistic driving experience. To achieve maximum fidelity, the carmaker scanned its Namyang proving grounds down to the millimeter, capturing specific slopes, speed bumps and surface roughness. To prevent massive rendering files from lagging, the company deployed a world-first "Terrain Server" system that streams topographical data in real time based on the virtual car’s location. The simulator is highly versatile. Researcher

    3 MIN READBy Lee Min-hyung
    Hyundai Motor’s Namyang R&D Center drives software-defined vehicle transformation
  • Companies

    SK bioscience, Gates Foundation to launch AI-driven vaccine platform

    1 MIN READBy Jhoo Dong-chan
    SK bioscience, Gates Foundation to launch AI-driven vaccine platform
  • Companies

    HD Hyundai Electric lands $720 mil. power deal with global Big Tech firm

    2 MIN READBy Lee Gyu-lee
    HD Hyundai Electric lands $720 mil. power deal with global Big Tech firm
  • Companies

    Olive Young to launch inaugural K-beauty festival in LA

    2 MIN READBy Jhoo Dong-chan
    Olive Young to launch inaugural K-beauty festival in LA
  • Companies

    Genesis BBQ debuts in India's chicken dining scene

    2 MIN READBy Ko Dong-hwan
    Genesis BBQ debuts in India's chicken dining scene
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Companies

IAA 2025 Kia confident it can lead European EV market

MUNICH — Kia has returned to this year’s IAA auto fair after a four-year hiatus with renewed confidence in electric vehicles (EV), showcasing a full-fledged lineup to the European market. Kia is among the few automakers offering a full lineup of EVs, ranging from compact models to large SUVs. With Europe standing as one of the fastest-growing EV markets alongside China, Kia’s return to the show is seen as a strategic move to capitalize on the event as an opportunity to strengthen its electric foothold in the region. Designed with an exhibition concept of “Windows of Inspiration,” Kia’s event hall was set up over a 650 square meter space. Kia expressed confidence in leading the European EV market with a display of seven EV lineups during the exhibition. They include its best-selling EV3 compact SUV, the EV4 sedan and the EV9 large SUV. The carmaker also brought its much-touted PV5 electric van to the event venue. Kia made public its EV5 mid-sized electric SUV for the first time to European customers. The carmaker expects the vehicle to help make deeper inroads into the Europea

Sep 9, 2025By Lee Min-hyung
[IAA 2025] Kia confident it can lead European EV market
Companies

Toyota investment helps LG Chem comply with US regulations

LG Chem said Tuesday that Japan's Toyota Tsusho has become the second-largest shareholder in its cathode materials plant in Gumi, North Gyeongsang Province. Toyota Tsusho, a trading company and member of the Toyota Group, acquired a 25 percent stake from China's Huayou Cobalt, which previously held 49 percent. With Huayou Cobalt becoming the plant's third-largest shareholder — holding a 24 percent stake — LG Chem is now in compliance with the recently revised U.S. Inflation Reduction Act (IRA), which excludes companies from tax credits if prohibited foreign entities own more than 25 percent of their shares. "Toyota Tsusho's equity participation marks a pivotal turning point as LG Chem strengthens its cathode supply competitiveness under the U.S. IRA framework," LG Chem CEO Shin Hak-cheol said. "We will further solidify our leadership in the battery materials market on the strength of world-class products and powerful global partnerships." Toyota Tsusho plays a vital role in Toyota Motor's raw material procurement. According to LG Chem, the Japanese trading firm will supply a signific

Sep 9, 2025By Park Jae-hyuk
Toyota investment helps LG Chem comply with US regulations
Companies

Science ministry launches special probe into KT mobile payment breach

The science ministry on Tuesday launched a special team to probe a recent series of unauthorized mobile payments reported by users of KT, the country's No. 2 telecom carrier. The move came after a number of unauthorized transactions were reported among KT users in southwestern Seoul and the nearby Gyeonggi Province city of Gwangmyeong since late August, mostly during early morning hours. The science ministry said the investigation team will promptly look into the case and thoroughly analyze the attack methods amid concerns over additional damages. "In order to minimize damage to the public, we will seek to promptly identify the cause and contain the spread of the damage through the team joined by the country's top experts," Second Vice Science Minister Ryu Je-myung said. The ministry added it will also establish an advisory group of experts, which will provide technical consultations to investigators. A total of 45.8 million won ($33,000) in damages have been reported to authorities so far, with the Gyeonggi Nambu Provincial Police currently leading the investigation. KT said it officially

Sep 9, 2025By Yonhap
Science ministry launches special probe into KT mobile payment breach
Companies

Matica Bio inks AAV vector contract manufacturing deal with US firm Cirsium Biosciences

Matica Biotechnology, a U.S. affiliate of Korea’s CHA Biotech, said Tuesday that it has signed a contract development and manufacturing deal with Cirsium Biosciences, a U.S. biotech firm developing plant-based adeno-associated virus (AAV) technology. Under the deal, Matica Bio will develop processes and analytical methods needed for the AAV vector and manufacture the vectors for Cirsium Biosciences. Other details of the deal, such as upfront payment, were kept confidential by mutual agreement between the two companies, Matica Bio said. The AAV vector is an engineered virus designed to deliver genetic materials into target cells harmlessly. It is gaining market attention in the field of gene therapy, as it allows targeted and long-term delivery with a lower immune response compared to other viral vectors. With the cost and efficiency of AAV manufacturing remaining significant limitations, Matica Bio said the two sides expect their partnership to enable faster and broader access for patients. “Partnering with Cirsium means working alongside a company committed to advancing innovation i

Sep 9, 2025By Nam Hyun-woo
Matica Bio inks AAV vector contract manufacturing deal with US firm Cirsium Biosciences
Tech & Science

Google says will accept Seoul's security requirements for map data transfer

Google said Tuesday it will accept the South Korean government's security requirements to remove coordinates for the Korean region from its map in order to secure approval to export high-precision map data overseas. "We are announcing two more measures to address any remaining national security concerns from the government," Cris Turner, vice president for government affairs and public policy at Google, said in a press conference in Seoul. "First, to provide world-class navigation service in Korea, we are strengthening our long-term partnership with local technology," he said. "Second, we will remove latitude and longitude coordinates for places in Korea," he added, noting that the Seoul government has asked Google to remove such information. Turner explained that, if necessary, Google is considering purchasing government-approved satellite images from local partners, including Tmap Mobility Corp., a mobility platform operator under SK Square. The move builds on Google's previous decision to blur sensitive sites on its map and satellite images to help ease Seoul's security concerns, he sa

Sep 9, 2025By Yonhap
Google says will accept Seoul's security requirements for map data transfer
Companies

Ceragem’s Master V11 completes premium massage chair lineup

Massage chair company Ceragem has launched the latest edition of its premium massage chair, the Master V11, completing its Master V Collection lineup tailored to each individual’s spine, lifestyle and living space. The company said Tuesday it is showcasing the Master V11 at its pop-up store set up at Hyundai Department Store’s Trade Center branch in southern Seoul. First unveiled to the public at CES 2025 in Las Vegas, the Master V11 was inspired by first-class airline seats to enable the maximum level of comfort and personalized features. The chair provides three-dimensional rotational massage that works from the neck to the pelvis. Its Dual Position System provides precise spinal care regardless of sitting posture, as its fine-tuned traction function covers each spinal region meticulously. The Master V11 scans not only the neck, back, waist and pelvis but also spinal length and curvature to provide personalized massage. Specific massage modes are tailored to conditions such as lumbar disc herniation, lumbar stenosis, cervical disc herniation and cervical stenosis. The Spinning Spine

Sep 9, 2025By Ko Dong-hwan
Ceragem’s Master V11 completes premium massage chair lineup
Tech & Science

Top 3 shipbuilders to showcase eco-friendly vessels at Gastech

Korea’s three leading shipbuilders will take part in the world’s largest gas technology exhibition this week, presenting advanced solutions for eco-friendly vessels and sustainable offshore engineering. HD Hyundai said Tuesday that six of its affiliates will attend the Gastech 2025 Exhibition & Conference, which runs from Tuesday to Friday in Milan. The company will send Executive Vice Chairman and CEO Chung Ki-sun to the event, along with executives and staff in sales, research and development and engineering, to present the company’s green technologies to global shipping firms and ship classification societies. According to HD Hyundai, classification societies including DNV will grant an approval in principle (AIP) for the Korean firm’s next-generation gas carrier design, which places the crew accommodation block at the forward section to maximize upper deck space. The layout allows for multiple wind-assisted propulsion systems to boost fuel efficiency, the company said. The American Bureau of Shipping (ABS) will grant an AIP for HD Hyundai’s VesselWise solution, which autono

Sep 9, 2025By Park Jae-hyuk
Top 3 shipbuilders to showcase eco-friendly vessels at Gastech
Tech & Science

PHOTO Next-generation ESS products

Samsung SDI employees promote new energy storage system products at the company's exhibition booth during the Renewable Energy Plus trade show in Las Vegas, Monday (local time). The battery maker said Tuesday that the Samsung Battery Box (SBB) 2.0, powered by lithium iron phosphate cells, and the SBB 1.7, equipped with high-nickel ternary batteries, made their debut at the event, before their planned production in the United States beginning next year. Courtesy of Samsung SDI

Sep 9, 2025By Park Jae-hyukphoto
[PHOTO] Next-generation ESS products
Companies

Beyond shopping: AliExpress pursues ‘all-in-one’ platform vision for Korea

AliExpress is gaining significant traction among Korean consumers by expanding into travel services and emerging lifestyle categories, establishing itself as a versatile player in the country’s highly competitive e-commerce market in Korea. The online shopping subsidiary of Alibaba International Digital Commerce Group recorded 9.2 million monthly active users in Korea last month, ranking the second among all peer companies in the market. According to app and retail analysis service WiseApp, AliExpress also led all cross-border e-commerce (C-commerce) platforms in Korea in June in terms of monthly active users, average monthly launches per user, and revisit rate — outperforming other C-commerce companies. Compared to the same period last year, its user base has expanded, reflecting Korean consumers’ growing interest in affordable and mobile-friendly shopping options. The standout category is AliExpress Travel, where users can book overseas trips. A key driver has been the “1+1 Travel Promotion,” offering 50 percent off multi-ticket purchases and perks like extra hotel nights or

Sep 9, 2025By Ko Dong-hwan
Beyond shopping: AliExpress pursues ‘all-in-one’ platform vision for Korea
Companies

Department stores turn to VIPs to navigate economic slowdown

Department stores in Korea are zeroing in on marketing efforts aimed at VIP shoppers as part of their strategy to navigate the current economic downturn by securing customers who consistently demand luxury goods, regardless of economic conditions. The country’s largest department store chains — Lotte, Shinsegae and Hyundai — are increasingly catering to VIPs, as those shoppers’ contributions to their sales have increased steadily over the past five years. According to industry officials, Lotte Department Store saw its VIP sales jump to 45 percent last year from 35 percent in 2020. Shinsegae Department Store saw the figure rise to 45 percent from 31 percent, while Hyundai Department Store saw an increase to 43 percent from 38 percent during the same period. VIPs are defined differently by each company. Lotte refers to those who spent 10 million won ($7,200) or more each year as VIPs and categorize them into six different classes. Shinsegae VIPs include the top 999 spenders of the year and those who spent 5 million won or more each year, divided into seven different classes. Hyund

Sep 8, 2025By Ko Dong-hwan
Department stores turn to VIPs to navigate economic slowdown
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