Starbucks collaborates with 'Peanuts' for Snoopy beverages, merch
Starbucks Korea will launch new Snoopy-inspired beverages and merchandise on Thursday. This marketing initiative follows a partnership between Starbucks Coffee Company in Seattle and "Peanuts," the comic strip featuring the globally known beagle Snoopy, Charlie Brown and his lovable gang. The partnership is a new campaign “celebrating kindness, coffee and community.” At the center of the campaign is Snoopy’s persona, Joe Kind Snoopy. The campaign will feature new coffee drinks, food and merchandise featuring Joe Kind Snoopy, including a frappuccino, a latte, a macaron, mugs and tumblers. The campaign kicks off in more than 80 percent of Starbucks stores worldwide, including those in North America, Europe, the Middle East, North Africa, China, Latin America, Asia-Pacific and Japan. The promotion will run until next month. Starbucks said the campaign was inspired by the "Peanuts" core of community and kindness and represents its latest commitment to making a positive impact in the communities it serves. “This promotion celebrates the belief that even the smallest acts of goodwill can
Mar 26, 2025By Ko Dong-hwan