BMW leads premium high-performance vehicle market
BMW M, the premium high-performance sub-brand under the German carmaker, continues to strengthen its leadership in the global and Korean markets with robust sales growth powered by its customer-centric marketing strategy, the carmaker said Sunday. In 2024, BMW M achieved its best-ever global sales performance by selling 206,582 M-branded vehicles, achieving a new record high in its annual sales, even as the global high-performance market remained in a state of overall slowdown, according to data from the carmaker. So far, they have introduced a total of 34 models for the M lineup. BMW M vehicles are also increasing their share of BMW Group’s overall sales, according to the company, accounting for a record high of 9.4 percent of the group’s total sales last year. BMW M is taking a proactive approach to embrace electrification, expanding its portfolio beyond the traditional high-performance gasoline models to include fully electric and plug-in hybrid options. The top-selling BMW M model worldwide last year was the BMW i4 M50 xDrive pure-electric sedan. The high-performance electric veh
Jun 22, 2025By Lee Min-hyung