Chinese tech giants aggressively expand presence in Korea
Chinese tech giants are quickly expanding their presence in Korea by opening retail stores or making investments, exploiting their strong capital and cost effectiveness to put the country’s industrial sovereignty to the test. During a press conference Wednesday, home appliance giant Xiaomi said it will open its first Korean retail store in Seoul on Saturday, signaling an aggressive sales push across smartphones, smart bands, TVs and a range of other tech products. “Korea holds a strategic significance in Xiaomi’s retail strategies,” Andrew Li, general manager of the East Asia Region for the Xiaomi International Business Department, said during the event. “Our core vision is to build an ecosystem comprising human, car and home, and we believe the store we are opening will serve as a crucial channel to realize that vision.” Nestled in Seoul’s landmark IFC Mall in Yeouido, the store will be an integrated sales and service store, where customers can purchase products and access repair and maintenance service at the same location. At the store, the company will offer the Xiaomi
Jun 25, 2025By Nam Hyun-woo