Inside Toss: How culture has built world's fastest-growing fintech
A message popped up at 12:04 a.m. on May 8, 2020. Wang Sang-ho, a team member at Toss, shared news about how the public certificate system was causing issues with the government's COVID-19 emergency relief fund inquiry service. "How about we give it a try?" the members said. By 2:30 p.m., they had formed a task force team. Only three days remained until the official fund application period began, and it was Friday. Over the weekend, they completed service development, updates and the customer service manual, and the service launched successfully. The CEO wasn’t briefed on the process. Startups can succeed for many reasons, but company culture is often overlooked as a key factor. Toss understands its importance, according to Jeong Hee-yeun, its chief human resources officer. Toss launched in 2015 and quickly revolutionized mobile finance in Korea. It boasts 28 million users as of May, making it the top-ranked service in the finance sector. Now, with expansions into banking, securities, insurance and payment, Toss has grown into a small financial empire. Many say the driving force behind
Jul 14, 2025By Lee Yeon-woo