InterviewLocalization no longer optional: Ex-reporter guides Korean firms in US property market
Sydney Chun, a former journalist who worked for SBS CNBC covering macroeconomics and Korea's chaebols, wanted to go beyond reporting to help shape the very deals she once covered. This led her to join Cushman & Wakefield Korea, the Korean branch of the global real estate services firm. Now, as a deputy general manager leading the firm's cross-border transaction management team, she helps domestic conglomerates turn strategic intent into global real estate execution, especially in the United States, where, she said, "localization is no longer optional." The team was established in September 2023 to support Korean companies expanding overseas. It provides end-to-end advisories on global site selection, regulatory strategy, incentive negotiations and financial analysis for acquisitions or leases across sectors including IT, biotech, finance and manufacturing. In a recent interview with The Korea Times, Chun said Korea Inc. is betting big on the U.S. market and pursuing local production. But she noted this is not just about avoiding the Donald Trump administration’s aggressive tariffs —
Jul 24, 2025By Jun Ji-hye