Banks create culture space to attract young customers
People walk by H-PULSE, KEB Hana Bank's branch near the main gate of Hongik University. Coutesy of KEB Hana BankBy Lee Kyung-min Korea's leading commercial banks are rushing to create a culture space in Hongdae, or the Hongik University area, to strengthen a future customer base. The area in the northern part of Seoul, known for music, art and various other cultural activities, is frequented by those in their late teens and 20s. KEB Hana Bank opened Hana members' lounge on the second floor of H-PULSE, the bank's branch near the main gate of Hongik University, Dec. 23.The lounge is open to the public for cultural exhibitions. It can be used as a place for gatherings, seminars or study for those who have bank accounts. “Hongdae is where young customers come to meet friends and go to music or art performances on the weekend. We thought creating a space for our customers to stay there would be a good idea,” a Hana official said. A similar space Chungchun Maru created by KB Kookmin Bank has drawn over 180,000 visitors, only about a year-and-a-half after it opened in April 2018
Jan 5, 2020By Lee Kyung-min