Financial groups jump on metaverse bandwagon as new business strategy
GettyimagesbankBy Yi Whan-wooFinancial groups are capitalizing on “metaverse” ― a virtual environment where users interact through digital avatars ― to host meetings, promote products and expand digital marketing services.But this new management strategy is costly and does not guarantee profits in the short term. It, however, is critical to woo millennials and Generation Z, who as the next major banking customers, are very interested in virtual technology, augmented reality and other cyber technologies, according to industry sources, Monday.DGB Financial Group held executive meetings twice on Zepeto, an avatar app backed by the country's internet behemoth Naver with more than 2 million subscribers.Hosted by DGB Financial Group Chairman and CEO Kim Tae-oh, the participants, including CEOs of group affiliates, donned 3D animated avatars to make an appearance in the metaverse.“This was quite a scene, considering many participants were from the older generation who consider avatars as mere toys, not business tools for communication,” a source said.A DGB official a
Jun 28, 2021By Yi Whan-woo