Travel agency CEO turns Korea's aging society into opportunity with tailored experiences
Koo Ja-man, CEO of older adult-focused travel agency Respect U, is creating experiences exclusively tailored for seniors, a group often overlooked in favor of younger, more active generations. First entering the travel industry in the mid-2000s after working as a web designer, Koo launched the company in 2020. And his insight proved accurate as Korea became a super-aged society in 2024, with the market now estimated to be worth 100 billion won ($67.9 million). The market is expected to grow further as the country ages more rapidly, with 30 percent of the population projected to be 65 or older by 2035 and 40 percent by 2050. “Travel is something everyone desires, but when it comes to seniors, the choices tend to be surprisingly limited,” Koo said during a recent telephone interview with The Korea Times. “That’s when I realized the need to design travel specifically around their comfort and physical condition.” Koo bet on the potential of the older adult market, as retirees are increasingly wealthier and healthier, giving them greater freedom to travel independently. “I see an ag
