Korea's homegrown characters going global
Kakao Friends characters / Courtesy of KakaoBy Kwak Yeon-sooKorea's home-grown characters are gaining increasing popularity abroad, buoyed by the country's advanced information technology and the increased popularity of hallyu.The Korea Creative Content Agency (KOCCA) estimates Korea's character industry will rake in 13.7 trillion won ($11.9 billion) in total sales this year, up 8.2 percent from 12.7 trillion won the previous year. Along with the industry-wide growth, exports are expected to reach $770 million in 2019, up 8 percent from $710 million the prior year.“The character industry is seeing robust growth thanks to increasing exports and domestic consumption,” a KOCCA official said. “VR, AR and mobile platforms, such as YouTube, social media and games, are pushing the market to develop new characters.”Until the mid-1990s, the character industry was dominated by Western cartoon characters such as Disney although there were some popular Korean cartoons including Dooly the Little Dinosaur. By the early 2000s, a wide variety of Japanese characters, including
