Shinsegae Food faces declining frozen pizza market
Shinsegae Food's frozen pizza production line at Osan 2 production facility / Courtesy of Shinsegae FoodBy Kwak Yeon-sooShinsegae Food, which just completed the construction of its frozen pizza production facility south of Seoul, faces a rocky road ahead as consumers are eating premade products less.Shinsegae Food Co-Ceo Seong Yul-ki / Korea Times fileThe company said th newly built plant has an annual production capacity of 12,000 tons of pizza, worth 50 billion won ($42 million). Since 2017, it has invested 60 billion won in the six-story building, which occupies 18,125 square meters. The fourth floor of the plant is fully equipped with a frozen pizza production line. Not only its own pizza brand “Venu,” but also half-cooked pizzas targeted at B2B marketplaces will be produced at the new plant, it said. Latecomer Shinsegae Food said it will strive to compete with dominant market leaders Ottogi and CJ Cheiljedang, with market shares of 67 percent and 24 percent, respectively.But the business environment is showing no sign of improvement.According to Nielson Korea, the fr
Jul 22, 2019By Kwak Yeon-soo