Aston Martin, Continental hit hard by 'Ronaldo no-show'
Aston Martin displayed its sports cars, including DBS Super Legera, Vantage and DB11 models, featuring Juventus' logo in front of the Seoul World Cup Stadium, July 26. Courtesy of Aston Martin KoreaBy Kwak Yeon-sooJeep, Aston Martin and Continental AG, which sponsored the friendly match between Juventus and the K League All-Stars team Friday, failed to get publicity from global football star Cristiano Ronaldo who caused public uproar for not playing in the game.Sponsors, which expected to hugely benefit from the match, are even concerned about losing brand value as football star Ronaldo had abruptly canceled attending a fan meeting event and stayed on the bench throughout the match, citing muscle fatigue. On Friday, about 63,000 fans gathered at Seoul World Cup Stadium to see Ronaldo, who had not visited Korea in 12 years. Although Team K League played a 3-3 draw with Juventus, most returned home disappointed after watching Ronaldo warm the bench for 90 minutes. The reputation of football star Ronaldo is not the only thing that took a major hit. The dismay resulted in many seeking le
Jul 30, 2019By Kwak Yeon-soo