Samyang Foods to boost overseas presence with 'Buldak Ramen'
In this photo provided by Samyang Foods, models promote Buldak Ramen at a supermarket in Vietnam. / Courtesy of Samyang FoodsBy Kwak Yeon-sooSamyang Foods will expand its overseas presence by promoting localization strategies and expanding sales channels, in accordance with the global Buldak Ramen craze.The company said Tuesday it expects exports to grow more than 20 percent this year from the previous year, boosted by strong sales in Southeast Asia and China.Currently, China is the biggest exporter of Buldak Ramen, accounting for about 50 percent. It is followed by Southeast Asia, which accounts for about 35 percent of the overseas market.Samyang Foods made an aggressive foray into the halal market by getting approved and certified by MUI, Indonesia's top Islamic clerical body, in 2017. The halal certification has enabled the product to hit local shelves in Southeast Asian countries such as Indonesia, Myanmar and Malaysia. This year's overseas sales are expected to exceed 500 billion won ($420 million) for the first time, according to the company.“We will promote localization
