Ben & Jerry's ice cream arrives in Korea
Kalli Swaik, head of Asia and new markets at Ben & Jerry's, speaks at a press conference for launching the ice cream brand in Korea at Ben & Jerry's House set up in Yeonnam-dong, Seoul, Thursday. Courtesy of Ben & Jerry'sBy Kwak Yeon-sooRenowned chunk-filled ice cream brand Ben & Jerry's has arrived in Korea, and the company said Thursday it seeks to fulfill domestic consumer cravings and promote social values here at the same time. “Ben & Jerry's is different from other ice cream brands because it has been an active advocate for social justice and equity,” Kalli Swaik, head of Asia and new markets at Ben & Jerry's, said during a press conference in Seoul. “We've been involved in combating climate change, promoting LGBT rights and stopping racism.” She added the brand is trying to do the same in Korea by building relationships with local change makers, such as climate activist groups and charity organizations. “In Korea, we've established a partnership with Sarang Ilter to provide work opportunities to the intellectually disabled
Sep 19, 2019By Kwak Yeon-soo