In 'Jexi,' foul-mouthed virtual assistant becomes life coach
Adam Devine in film “Jexi” / Courtesy of Wannabe FUNBy Kwak Yeon-soo“Jexi” is a light satirical comedy that features a virtual assistant controlling a user's phone and, furthermore, life. Imagine Siri or Alexa, but rude and controlling.The plot centers on isolated, phone-addicted Phil, played by Adam Devine, who works at Chatterbox, a Buzzfeed-like company in San Francisco. Though he dreams of handling “real news,” he cranks out mindless “listicles” all day long. On the day he encounters a bike shop owner Cate, played by Alexandra Shipp, Phil breaks his phone following an accidental collision with a cyclist, and replaces it with an off-brand model with a virtual assistant named Jexi, voiced by Rose Byrne. The assistant, which is programmed “to make Phil's life better,” takes over his world. It controls his e-mail accounts, bank accounts and social media accounts, and pushes him to make better choices ― coaches him to ask out a date and make friends at work. However, “Jexi,” which is capable of showing human emoti
