At stake is Samsung's yearning to be leader
By Kim Yoo-chul What should Samsung Electronics do once its legal battle with Apple ends? The Korean firm needs to find a clear answer to this question as the company hopes to transform from just selling its products to becoming a market creator that sells values. Samsung executives told The Korea Times they are being asked to pursue another type of corporate evolution with new business models and initiatives. The company has grown by defeating rivals. It was a ``fast follower’’ and that strategy was very effective thanks to the firm’s top-down decision-making structure and fast implementation. ``There is a history of challenges,’’ said a senior executive. Sony, Hewlett-Packard and Nokia were Samsung’s primary targets and now the company has defeated them all in terms of revenue and market share. ``Basically, Samsung now has no targets that need to be defeated, but rather rising Chinese companies are targeting the firm. We need to get a completely-new business momentum to guarantee corporate sustainability,’’ said the executive by telephone. Only then will Samsu