Samsung trails Google in M&As
By Kim Yoo-chulSamsung is following in Google’s footsteps with its mergers and acquisitions (M&A) strategy in a bid to develop new technologies and diverse new growth engines.Simply put, the company has shifted its sights to buying small, technology-oriented firms for organic growth by copying from Google’s know-how on small deals. The U.S. firm’s M&A success rate is estimated at around 70 percent.``Google’s M&A strategy is ideal as Samsung is now pursuing organic growth by acquiring small firms with patented technologies in select areas, not seeking just external growth by expanding its business size,’’ a Samsung official identified only as Park told The Korea Times.Google signed 47 deals in 2010 and 79 in 2011. The largest acquisition was Motorola Mobility for $12.5 billion in August 2011. ``As expansion is no longer the key word for Samsung’s M&A strategy, we are focusing on smaller deals in strategic areas such as mobile, video, bio and even chip sectors. We need more patents in business areas that we’re already invo