LG chairman calls for drastic changes
By Kim Yoo-chulKoo Bon-mooLG Group ChairmanLG Group Chairman Koo Bon-moo has called for executives and employees to change the way they work and think to overcome numerous challenges to survive in the global economic turmoil.During a speech at a group workshop Tuesday, the chairman stressed that the company is surrounded by internal and external challenges, such as currency volatility and heated competition.“Foreign exchange rates have shown severe volatility, and competition is getting fiercer. Now it is difficult even for market leaders to maintain their leadership,” he said.``I am asking you to show your passion and can-do spirit so as to produce highly-quality products,’’ the chairman said.Koo identified product quality, marketing, after-sales policy and service as the four key values that should be focused on.``You should always think about customers first. If customers want something, then we must find this out and I believe this is a small part of innovation.’’The chairman also indicated that LG will be more aggressive in promotional campaig