Samsung mano-a-mano with Apple
By Kim Yoo-chulA teaser advertisement for the Galaxy S4 due to be unveiled in New York, Thursday.Samsung Electronics will unveil its latest smartphone, the Galaxy S4, in New York tomorrow. The launch comes as competition between Samsung and Apple escalates with the latter’s iPhone 5 recently regaining its leadership in the global smartphone market over the former’s Galaxy S3.Insiders said the Korean firm strategically chosen the Radio City Music Hall for the unveiling venue. ``Since New York is nicknamed the Big Apple, which is also the symbol and heart of the United States, Samsung picked that city for the event,’’ one said. ``We are highly positive that the new Galaxy will receive a favorable response from consumers and markets. By releasing the S4 on Apple’s home-turf, Samsung wants to show we can effectively manage our smartphone business even in the United States,’’ said another insider, familiar with the matter.The firm’s confidence is based on the new phone’s faster evolution in hardware specifications and improvement