Talent, design lead Samsung's success
Kevin Lane Keller from Tuck School of Business, Dartmouth College, the United States, delivers a keynote speech during a forum organized to highlight the success of Samsung Group over the past two decades since chairman Lee Kun-hee declared his “New Management” philosophy in 1993, at The K-Hotel in southern Seoul, Thursday. / Courtesy of Samsung GroupExperts advise technology giant to focus more on marketingBy Kim Yoo-chulPatrick M. WrightHiroshi KatayamaTalent management and design innovation are two core elements that have spurred Samsung’s successful transformation into a global player over the past two decades, according to global business experts, Thursday.They pointed out that Samsung’s future depends upon how it will improve marketing strategies and combine a new breed of software and hardware.Such analysis came at an International Forum billed as “Twenty years of Samsung’s New Management” organized by The Korean Academic Society of Business Administration at The K-Hotel, southern Seoul.Under the slogan “New Management,” Sa
