CRAVITY kicks off bold new era with rebranding, 'Dare to Crave' album
Just when it might have been easy to stay the course, K-pop boy band CRAVITY has chosen the harder path: reinvention. Currently five years into their career, the nine-member boy band is entering a bold new chapter — marked by a complete group rebrand, a shift in leadership and the release of "Dare to Crave," the group's second full-length album and first in three years. "We looked back on everything we've done so far," said member Seongmin during an interview with The Korea Times at the group's agency headquarters in Gangnam District, Seoul, Thursday. "This time, we're starting with the mindset of debuting all over again." Though the timing may seem bold, the members said it's not without cause. Debuting at the height of the COVID-19 pandemic, CRAVITY faced empty stages and cheers that came through screens, slowing their momentum due to circumstances beyond their control. Now, with fans in the seats and wind at their backs, the group is ready for a major reset. A big part of the reboot includes appointing Wonjin and Hyeongjun as co-leaders, succeeding founding leader Serim, who had stee
