Virtual boy band PLAVE returns with playful new album 'PLBBUU'
Virtual boy band PLAVE is returning to the K-pop scene with its second single album "PLBBUU," out Monday. The release comes about nine months after its third mini-album "Caligo Pt.1," trading the group's previous intensity for color and playfulness. The new project, according to VLAST, PLAVE's management label, marks a collaboration with Sanrio Korea, bringing together PLAVE's animated universe and the Japanese character brand's signature cuteness. The three-track album features the title song "BBUU!" alongside "Hide and Seek" and "Bongsoonga." "BBUU!" blends a breezy R&B rhythm with upbeat lyrics, its title drawn from an onomatopoeia that mimics puckered lips. Its music video reportedly shows PLAVE's members turning into dolls who meet Sanrio characters, a crossover that highlights the song's whimsical charm. Meanwhile, "Hide and Seek" offers an emotional contrast, showcasing PLAVE's signature band-driven sound. The track is the Korean version of the group’s Japanese debut single "Kakurenbo," preserving the original’s gentle sentiment while reinterpreting it through Korean lyrics.
