AirAsia X stresses price competitiveness
By Kwon Mee-yoo AirAsia X, the Malaysia-based low-cost, long-haul carrier, will start operating Incheon-Kuala Lumpur routes daily from November. Azran Osman-Rani, CEO of AirAsia X, wearing a hanbok, the traditional Korean costume, for the launch ceremony in Seoul, said Monday his airliner aims to attract less time-sensitive, but more price-sensitive customers and attempts to create new demand in the airline travel industry. “This is what AirAsia X is about ― providing affordable international travel for everyone. Our daily services between Seoul and Kuala Lumpur during the peak period at Christmas will open up the skies at a time when many people have holidays and are seeking cost effective and exciting vacations to new locations,” Osman-Rani said. Lee Charm, president of the Korea Tourism Organization (KTO), also celebrated the new route of the first foreign low-cost carrier in Korea. “I am grateful the pioneer work of AirAsia X,” Lee said. He added that he expects greater exchange between the two countries beginning with the flights of AirAsia X, as 2010 marks t