More than 70% of consumers willing to spend more on ESG goods
Seven out of 10 consumers are willing to pay extra for products made by firms that have excellent track records in environmental, social and corporate governance (ESG) practices, a survey showed Friday. The finding underscores the need for a continued green corporate drive, increasingly being revisited due to the second Donald Trump administration’s “America First” policy that deprioritizes diversity, equity and inclusion — a key part of the sustainable growth initiative that has dominated the world over the past decade. According to a survey jointly conducted by the Korea Economic Research Institute and Korea Research, 73 percent of respondents said they were willing to pay more for products made by companies that bolster environmental protection. About 70 percent said they would do the same for companies that fulfill corporate responsibilities. Respondents in the 50 to 60 age group were more willing to pay extra, compared to their peers in the 20 to 29 age group. More than a third —35 percent — said they would evaluate companies highly if they made significant corporate effo
