Korea launches $2.2 mil. fund to boost indie K-pop labels
The Korean government is stepping in to fortify the "backbone" of the K-pop industry, launching a new initiative aimed at helping midsized and small music agencies expand globally. The Ministry of Culture, Sports and Tourism, alongside the Korea Creative Content Agency, said Tuesday they selected 10 indie K-pop groups for the inaugural "Global Leap Forward Support" project. Under the initiative, each selected agency will receive up to 300 million won ($218,000) annually for up to three years to finance international promotions, music videos and overseas tours. The intervention comes amid growing concerns over market polarization. While global K-pop exports surged 32.4 percent year-on-year in 2025, the market remains heavily dominated by a handful of conglomerate-backed "Big Four" entertainment giants. According to government data, major conglomerates spent an average of 43.1 billion won on music production in 2023, compared to a meager 1.49 billion won on average for smaller agencies. Furthermore, major label acts performed abroad 20 times more frequently than their indie counterparts. T
