BTS concerts in Korea fuel $38 mil. spending surge by overseas fans
A series of BTS concerts in Korea set off a surge in spending by foreign fans, with credit card purchases topping 55.5 billion won ($37.6 million) and reshaping local commerce around the venue, according to data released Tuesday. Hana Card said its analysis of foreign card transactions tied to three recent BTS performances at Goyang Stadium found that roughly 30,000 overseas visitors made purchases during the concert period. The card company said that based on a conservative estimate of 30,000 visitors, total spending across categories, including airfare, lodging, dining and retail, reached more than 55.5 billion won. The figure could climb to 74 billion won with 40,000 visitors and 92.6 billion won with 50,000, approaching 100 billion won. Those fans bought an average of 2.1 tickets per person, the company said, reflecting a trend of repeat attendance and group purchases among devoted followers. Japanese fans accounted for 32 percent of all foreign buyers, followed by Taiwan at 12 percent, the Philippines at 7 percent, Hong Kong at 5 percent and the United States at 5 percent, with Asia
