Global popularity of 'KPop Demon Hunters' reshapes Korea's tourism map
Korea’s tourism landscape is undergoing a dramatic shift as the global success of Netflix’s animated film “KPop Demon Hunters” sends fans flocking to the country. The film’s record-breaking success is sparking new interest in destinations and experiences tied to Korea’s pop culture. Local businesses and tourism officials are already feeling the impact. Cafes, music studios and pop-culture-themed attractions report a surge in visitors eager to experience the world brought to life in “KPop Demon Hunters.” Hotels in major cities say bookings have spiked, with fans seeking to immerse themselves in the settings that inspired the film. The movie, directed by Korean Canadian Maggie Kang and released on June 20, has soared in popularity, amassing more than 236 million views and becoming Netflix’s most-watched film to date. One of the clearest signs of the shift can be seen at the National Museum of Korea. According to data released on Aug. 26, cumulative visitors from January through Aug. 25 surpassed 4.18 million, already exceeding the museum’s previous annual attendance re
