Korea takes spotlight as Trip.com rolls out data-driven travel picks
INCHEON — Trip.com, a leading online travel platform, underscored Korea’s growing role in global tourism on Tuesday as it introduced its data-driven curation service, Trip.Best, at a media event at Incheon’s Paradise City resort. Korea was selected as the inaugural host for the Trip.Best 2025 gathering, marking a strategic move that underscores the nation’s growing influence in global tourism. Trip.Best is Trip.com’s annually updated, artificial intelligence (AI)-powered service that curates and ranks hotels, restaurants and travel destinations in more than 15,000 cities across 200 countries by analyzing booking data and user reviews to provide themed recommendations in 14 categories, helping travelers make confident choices in an information-heavy market. Since its launch in Korea in 2018, visits to Trip.com’s website and app have risen 144 percent in the first half of 2025, with a surge in repeat bookings underscoring strong customer loyalty. “Korea is becoming a strategic hub in the global travel market. Expanding the base of loyal customers and analyzing diverse trend d
